The story of Sadalsuud 

538 light years away from the Sun, there shines a star. A star of 60 million years old. Sadalsuud. Nir Saad al Saaoud. The brightest of luck of lucks. 

In ancient lore, Sadalsuud was revered as the embodiment of unparalleled fortune, symbolizing the pinnacle of luck and blessings. Its name, when translated, whispered tales of being "the Luckiest of the Lucky".

In the mystical tapestry of Egyptian, Persian, and Islamic mythology, Sadalsuud held profound significance as a herald of renewal and abundance. It marked the celestial moment when the sun ascended in the skies, casting its golden rays upon a world awakening from the slumber of

As March unfolded its tender embrace, Sadalsuud ushered forth the season of gentle, continuous rain, bestowing upon the earth the gift of nourishment and growth. It was a time of transition, a harmonious symphony of warmth and moisture, where life stirred anew in the fertile embrace of nature's bounty.

Through the ages, Sadalsuud remained a beacon of hope and prosperity, a celestial guide guiding souls through the cyclical dance of seasons and fortunes. Its radiant presence illuminated the path towards brighter days.

Those daring to walk the path to a brighter days, those dancing the cyclical dance of life seasons, deserve the best of comfort. A comfort zone. A comfort zone on the go. On the go to boundless possibilities that await those touched by the luck of lucks.

The story of House

House. A home. A safe space. Where you leave all negativity at the doorsteps. Where there is no judgement, no shame, no stress. A home you build for yourself every day. And that feeling of such home, we incorporate into the pieces of comfort zones on the go. 

These two pillars are what built Sadalsuud House in 2020. I am Nela Zoe Holanova, the founder. 

I am the visionary force behind Sadalsuud House. My journey commenced amidst the vibrant streets of London, where I studied Fashion Design and Fashion Marketing. I delved deep into the realm of fashion at the prestigious Istituto Marangoni, honing my skills in design and marketing with unwavering passion. Influenced by the meticulously curated lifestyles of the chicest London neighborhoods, I set out to encapsulate that essence within every fiber of Sadalsuud House. Inspired by mornings in Hyde Park or Saturday markets on Sloane Square, by afternoon pilates classes in Mayfair and 5 O’clock tradition (modernized by a matcha date) or late nights watching the city lights. A city that is busy, yet it finds the time to sleep. Taken away by the symphony of tradition and novelty, by the art of tolerance of all cultures combined, I began to craft a brand with the same essence as the beautiful place, London. 

In multicultural cities, what brings everyone all together, is the importance of comfort. I felt the importance of comfort during my travel times and my anxiety struggles which I faced during my college days. To create a piece of clothing I could use as a safe space for my not so bright days. A cocoon of safety. That is how The Hoodie, our best selling product, was born. Until this day, this product hold a meaning beyond our imagination. 

However, Sadalsuud House transcends mere clothing—it represents a philosophy, a dedication to conscious living, mindful consumption, and holistic wellbeing. Each piece embodies my steadfast commitment to sustainability, meticulously crafted from ethically sourced materials and produced with utmost precision. I believe in the traditional approach to creating. I obliged to create our pieces locally, as much as possible, and honoring family owned businesses that collaborate on building our brand. 

There were many obstacles in the way, throughout the years, but every one of them led us right where we are supposed to be, in the eyes of those reading This. Reading this message. Take care of your being, take care of the being of others, give yourself rest, say thank you, say no when you feel like no and say yes when it scares you, only by that you grow. Hydrate your body, hydrate the plants on your ground and remember the sun will rise tomorrow, and the day after. So will you.